Analyst Relations (AR) has become a strategic imperative-but too often, it's misunderstood, underfunded, or simply dropped on the laps of PMMs without support. In this opening keynote, Brandon Davis offers a practical, proven system that helps PMMs turn analyst relationships into a competitive advantage. You'll leave with a clear understanding of why AR matters, why PMM is the best place for it to live, and how to earn buy-in using language your leadership understands. Brandon shares the same model that has helped high-growth companies scale from 'unknown vendor' to analyst-endorsed category leader. Key takeaways: - Why AR is rising in importance amid AI noise and trust decline - How PMMs already own the components analysts care most about - A scalable framework (Establish -> Engage -> Partner) for managing analyst relationships - How to translate AR activity into strategic business impact - A quarterly playbook to move analysts from awareness to advocacy