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Brandon
Davis
Director of Analyst Relations
LogicMonitor
Brandon Davis is a seasoned B2B marketing professional with over a decade of expertise in creating, executing, and scaling strategic influencer relations programs. Currently, he leads the global analyst and influencer relations program at LogicMonitor, a leading observability platform, where he transformed the program to reposition the company from an ITIM point solution to a market-leading platform. Brandon has a proven track record of building proactive, respected partnerships with influencers and analysts across diverse segments. He excels in managing budgets, teams, and agencies, while driving key brand launches and vendor assessments. Skilled in project management, relationship development, and executive coaching, Brandon is passionate about fostering long-lasting, mutually beneficial relationships with both internal and external stakeholders. He actively contributes to the analyst and influencer relations community, continuously learning and sharing insights.
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21 August 2025 09:00 - 09:30
The analyst relations playbook: Why it matters, why it’s owned by PMM, and how to get buy-in
Analyst relations has become a key lever in how companies build credibility, shape narrative, and win in the market—and product marketing is increasingly in the driver’s seat. But why PMM? And how do you actually get the buy-in to launch (or scale) a program that works? In this session, we’ll explore the intersection of analyst relations and product marketing: - Why AR naturally fits within the PMM function - How leading teams are using AR to fuel positioning, narrative, and competitive strategy - What stakeholders need to hear to support your vision—and budget Whether you're advocating for analyst relations internally or just trying to figure out where it fits in your world, this is your playbook for making it a strategic asset within product marketing.