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Carrie
Koos
Director of Product Marketing, Enterprise Products
Stack Overflow
Carrie Koos is an Associate Director of Product Marketing at Stack Overflow, the world’s largest global, technology-focused platform. There, she leads the Product Marketing team for the Enterprise Products division, including B2B SaaS product Stack Overflow for Teams and subscription-based API service Knowledge Solutions. This team drives go-to-market strategy, position, and launches, working closely with Product, Engineering, and Revenue teams to ensure market insights, competitive intelligence, and customer voices inform the strategic vision and roadmap. While at Stack, Carrie has led launches for key products and initiatives including OverflowAI, the organization’s premium genAI toolset, and the organization’s cloud migration initiative. Carrie previously worked in product marketing for Blackboard, a global EdTech leader supporting over 150 million users across 80 countries, as well as digital marketing agencies in Denver and Austin, helping brands grow and succeed. Along with her passion for product marketing, she enjoys fat biking and buti yoga, singing to her dog, and concocting new espresso recipes.
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21 August 2025 13:00 - 13:45
Panel - Analyst relations decoded: Who’s doing it, where it matters, and if it’s right for you
Analyst relations isn’t one-size-fits-all, so how do you know if it’s worth the investment for your company? This panel brings together AR leaders from diverse industries to share who’s actively running analyst relations programmes, which sectors see the biggest impact, and how to decide if your organisation should jump in. Whether you’re curious, cautious, or ready to start, get real-world insights to help you evaluate the role analyst relations can play in your product marketing strategy. Key takeaways: - Which industries are leading the way with analyst relations and why it matters - Profiles of companies and roles that typically own analyst relations programs - How to assess if analyst relations fits your company’s size, stage, and goals