Analyst influence doesn't stop at shaping market perception; it can be one of your most powerful drivers of revenue, customer trust, and competitive advantage. Join Elizabeth as she shares how leading product marketers are using analyst relations to strengthen market positioning, accelerate sales conversations, influence buying decisions, and deliver measurable commercial impact. Key takeaways: - Build an analyst relations strategy that directly supports commercial growth and business objectives. - Turn analyst insights and endorsements into assets that accelerate pipeline, influence deals, and strengthen customer trust. - Align analyst relations with product marketing, sales, and executive stakeholders to maximise business impact. - Measure and communicate the commercial value of analyst relations using metrics that resonate with leadership.