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Elizabeth
Mars
Director of Analyst Relations and Influencer Marketing
GTT
Elizabeth Mars is a seasoned public relations and corporate communications professional, specializing in high-momentum PR for B2B and B2C technology companies. She has a proven track record of building and leading programs that drive brand awareness, boost credibility, and position high-growth companies as industry leaders. With extensive experience in competitor intelligence and market response, Elizabeth is passionate about crafting compelling messaging, fostering strong media and analyst relationships, and increasing visibility. Her expertise spans PR strategy, media relations, analyst relations, crisis communications, employee communications, and competitive intelligence.
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21 August 2025 13:00 - 13:45
Panel - Analyst relations decoded: Who’s doing it, where it matters, and if it’s right for you
Analyst relations isn’t one-size-fits-all, so how do you know if it’s worth the investment for your company? This panel brings together AR leaders from diverse industries to share who’s actively running analyst relations programmes, which sectors see the biggest impact, and how to decide if your organisation should jump in. Whether you’re curious, cautious, or ready to start, get real-world insights to help you evaluate the role analyst relations can play in your product marketing strategy. Key takeaways: - Which industries are leading the way with analyst relations and why it matters - Profiles of companies and roles that typically own analyst relations programs - How to assess if analyst relations fits your company’s size, stage, and goals