Even the strongest products can be overlooked when your analyst relations program is working against you instead of for you. Join Gary as he explores the most common mistakes that limit the impact of analyst relations, from inconsistent engagement and poor analyst targeting to underutilised research and one-way briefings. Learn how to build a trusted, insight-driven program that strengthens market perception, supports go-to-market strategy, and delivers measurable business value. Key takeaways: - Spot the hidden mistakes that weaken analyst relationships and reduce program impact - Turn analyst briefings into valuable two-way conversations that improve messaging and strategy - Make better use of analyst research to create ongoing value across marketing and sales - Connect analyst relations efforts to business outcomes, from awareness through to purchase