21 August 2025 14:45 - 15:15
Fireside chat - Inside Wiz: How analyst relations and product marketing power each other
Join Wiz’s Head of Analyst Relations and VP of Product Marketing for a candid fireside chat about how Wiz transformed analyst relations from a side-of-desk task to a dedicated, high-impact function within product marketing.
Jiong will share why and when she decided it was time to bring in a full-time AR lead and what AR looked like before Alyssa joined. Alyssa will share how she developed strong collaboration and trust between AR, product marketing, comms, sales, and execs.
Expect real talk on what it takes to build an executive level AR program at a high-growth company and making analyst relations work as a strategic lever for brand, pipeline, and product momentum.