Most PMMs treat analyst relations like a box-ticking exercise, and it's costing them deals, budget, and boardroom credibility they don't even know they're losing. Join Justin as he breaks down how the sharpest PMMs are flipping the script on AR, using it as a strategic lever to shape category narratives, influence buyer decisions, and win over the analysts who are quietly deciding who gets seen and who gets skipped. Key takeaways: - How to identify which analyst relationships actually move the needle on deals and pipeline, and stop wasting time on the ones that don't - A framework for shaping your category narrative before your competitors do - Practical tactics for turning analyst interactions into internal proof points that win budget and board buy-in - How to build a proactive AR cadence instead of a reactive one, so you're driving the conversation, not chasing it