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Laurie

Buczek

Group Vice President, Executive Insights and Thought Leadership Services

IDC

Laurie Buczek spearheads research that guides organizations through digital transformation, evolving buyer behavior, and shifting tech investments. She leads IDC’s premier practices, including the CMO Advisory Practice, driving insights that shape modern marketing leadership. A trusted advisor to marketing executives, she delivers strategic guidance on accelerating growth, deepening customer connection, and transforming the role of marketing in the AI era. Her work empowers CMOs to lead with confidence at the intersection of technology, business strategy, and customer experience.

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21 August 2025 12:15 - 12:45

Turning insights into influence: Leveraging buyer behavior research to empower your business leaders

In today’s competitive tech landscape, understanding the motivations and decision-making journey of buyers is more critical than ever, not just for product planning, but for empowering your internal business leaders with actionable insights that drive strategic decisions. This session will unveil key findings from the latest research from IDC highlighting how buyers have changed the way they explore, evaluate and buy. More importantly, it will arm AR professionals with the ability to translate these insights into strategic value for marketing, sales, and their executive stakeholders.