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Lucy
Sonter
Senior Product Marketing Manager, APAC
LinkedIn
Lucy Sonter is a Senior Product Marketing Manager, specialising in creating best-in-class go-to-market strategies for LinkedIn APAC. She focuses on driving adoption and building customer advocacy by connecting product value with real-world impact. Lucy works cross-functionally with global and local stakeholders to shape positioning, ensure messaging resonates with APAC’s diverse markets, influence product development, and amplify customer success to inspire and educate marketers across the region. Her work bridges strategy and storytelling to ensure customers not only understand LinkedIn’s products but also use them with confidence to deliver business value.
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21 August 2025 14:15 - 14:45
Aligning your team: Mastering internal product showcases
Effective internal product demos are not just for training; they are crucial for fostering cross-functional alignment, driving enthusiasm, and ensuring every department speaks the same language about your product's value. This session will explore how to master internal product showcases to empower your entire organization – from sales and marketing to engineering and customer support. We'll cover strategies for tailoring demos to diverse internal stakeholders, communicating product updates effectively, gathering valuable internal feedback, and building a unified understanding of your product's vision and features. Attendees will learn how to transform internal presentations into powerful tools that break down silos, boost collaboration, and ultimately drive external success. Key learnings: Tailor internal demo content to resonate with the specific needs and perspectives of different departments. Establish effective feedback loops during internal showcases to gather insights and drive continuous product improvement. Leverage internal demos to foster cross-functional alignment and build a unified narrative around your product.