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Mona
Thaker
Former Director - Product Strategy, Marketing & Growth | Cloud and AI security
Microsoft
Mona Thaker is a seasoned product marketing leader and growth advisor in cybersecurity and B2B SaaS. With over 15 years of leadership, including scaling products at Microsoft, Intel and BlackBerry, she specializes in transforming complex technology into compelling market narratives that drive revenue and category leadership. Her expertise includes accelerating growth through distinctive positioning, driving pipeline, and notably, establishing market credibility and analyst influence to secure leadership positions in competitive markets. She is passionate about unlocking market leadership and revenue acceleration, and is here to share insights on the importance and impact of analyst relations on your overall GTM and product success.
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21 August 2025 13:00 - 13:45
Panel - Analyst relations decoded: Who’s doing it, where it matters, and if it’s right for you
Analyst relations isn’t one-size-fits-all, so how do you know if it’s worth the investment for your company? This panel brings together AR leaders from diverse industries to share who’s actively running analyst relations programmes, which sectors see the biggest impact, and how to decide if your organisation should jump in. Whether you’re curious, cautious, or ready to start, get real-world insights to help you evaluate the role analyst relations can play in your product marketing strategy. Key takeaways: - Which industries are leading the way with analyst relations and why it matters - Profiles of companies and roles that typically own analyst relations programs - How to assess if analyst relations fits your company’s size, stage, and goals