Nidhi Bhasin is the head of Global Analyst Relations at BT, where she manages strategic relationships with key industry analysts and influencers while communicating BT’s vision, value proposition, and competitive differentiation. With over 16 years of experience across B2B and B2C marketing, Nidhi’s expertise spans analyst relations, campaign management, brand studies, budget oversight, product launches, and marketing effectiveness. She has led award-winning, complex multi-channel campaigns that drive customer acquisition, retention, and revenue growth. Nidhi also transformed reporting capabilities through automation and cloud-based analytics. Passionate about leadership, she motivates teams through collaboration, creativity, and strategic thinking. A participant in BT’s talent development programs, she recently completed a leadership MBA sponsored by BT.