A good analyst relations strategy should do more than build credibility. It should help drive revenue. Discover how product marketers can turn analyst influence into a competitive advantage by supporting sales, strengthening go-to-market execution, and accelerating opportunities throughout the buyer journey. Join Rajul as she explores practical ways to activate analyst insights, research, and relationships to create measurable commercial impact beyond brand awareness. Key takeaways: - Build an analyst relations strategy that supports pipeline generation and revenue growth - Equip sales teams with analyst-backed content that helps move deals forward - Activate analyst research across product launches, campaigns, and GTM initiatives - Measure and communicate the business impact of analyst relations with confidence