GenAI is quickly becoming the first place buyers turn to understand a category, compare vendors, and build their shortlist. But if your company isn't showing up in AI-generated responses – based on analyst content, peer reviews, community forums and myriad other unowned web sources – you may never even get considered. In this joint keynote, the CEOs of Spotlight and Profound introduce the concept of Influence Orchestration, a modern approach to shaping buyer perception across both traditional analyst channels and new AI-powered discovery engines. Learn what visibility looks like in a prompt-driven world, how PMMs can future-proof their influence strategy, and how the Spotlight + Profound partnership is helping companies stay discoverable – and competitive.