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Roie
Gortler
Senior Product Marketing Manager
Similarweb
Roie Gortler is a Senior Product Marketing Manager at Similarweb and a veteran marketer with over a decade of experience crafting effective product strategies at Saatchi & Saatchi, Beamery, and leading tech companies. He combines deep competitive intelligence expertise with sharp strategic positioning to drive market success. At Similarweb, Roie leads go-to-market initiatives and equips customers with Web Intelligence insights that uncover untapped opportunities and competitive advantages. He also brings a background in establishing and managing analyst relations programs, leveraging strategic engagement to boost industry visibility and influence.
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21 August 2025 10:30 - 11:15
Panel - Starting strong: A practical guide to launching AR
What does a “good” analyst relations program look like? It depends on your size, budget, goals, and how much internal buy-in you’ve got. In this panel, you’ll hear from product marketers and AR leaders who’ve launched programs at very different stages of company growth. From scrappy, low-budget beginnings to fully resourced AR functions, they’ll share what worked, what didn’t, and how they adapted along the way. Key takeaways: - The essential building blocks of a first AR program - How to prioritize when resources are tight - What to scale—and when