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Sebastian
Glock
Director of Product Marketing
Cognigy
Sebastian serves as the Director of Product Marketing at Cognigy, a B2B SaaS company specializing in AI Agents for Contact Centers. He excels in bridging the gap between technology and business needs, advising leading companies across Europe and North America on digital transformation to enhance customer interactions. He built and now leads a team dedicated to the fine art of convincing happy customers to say nice things in public—otherwise known as running a customer advocacy function. As a Technology Evangelist, he is a well-known speaker, sharing insights at international conferences and events.
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21 August 2025 10:30 - 11:15
Panel - Starting strong: A practical guide to launching AR
What does a “good” analyst relations program look like? It depends on your size, budget, goals, and how much internal buy-in you’ve got. In this panel, you’ll hear from product marketers and AR leaders who’ve launched programs at very different stages of company growth. From scrappy, low-budget beginnings to fully resourced AR functions, they’ll share what worked, what didn’t, and how they adapted along the way. Key takeaways: - The essential building blocks of a first AR program - How to prioritize when resources are tight - What to scale—and when