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Chelsey
Krull
Head of Product Marketing
Pindrop
Chelsey Krull is seasoned AI marketing executive, currently serving as Head of Product Marketing at Pindrop Security, where she leads AI product launches and positioning to drive bottom line growth. Prior to that, Chelsey was a Senior Marketing Leader at AWS. Through her leadership roles in AI as well as with various financial firms throughout her career, Chelsey is recognized for her strategic brand creation, visionary go-to-market strategies, and data-first approach. Committed to advancing women in tech, Chelsey is passionate about advocating for and mentoring women by fostering an inclusive environment where everyone has a voice. She is a mentor with the Chicago Women's Co-op Network and a Board member of Little Brothers, Friends of the Elderly. She has an MBA from Kellogg School of Management and holds a dual degree in Marketing and Spanish.
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10 June 2026 10:30 - 11:15
Panel | From reactive to real-time: Mastering AI-driven competitive intelligence
Many product marketers find themselves inheriting competitive intelligence as an afterthought to their existing workload. In today’s market, competitive intelligence is the cornerstone of a successful Go-To-Market strategy. Join us for a candid discussion on how to leverage AI to automate the heavy lifting, enabling you to scale intelligence without burning out. - Cultivating Resilience: Learn how to manage competitive intelligence responsibilities without losing sight of your core GTM goals. - Building the AI Strategy: Build a "Continuous Awareness" engine that works in the background collecting competitor news across the web. - Overcoming the "Process" Roadblock: Let’s get real on navigating internal friction, from data privacy concerns to fears about replacing human judgement. - From Insights to Action: Package AI insights into bite-sized, high-impact battlecards that Sales and Product teams actually use. Competitive Intelligence shouldn't be a burden; it should be your unfair advantage. This session is specifically tailored for PMMs who are ready to stop playing catch-up and start leading the conversation using AI-driven tools.