Alicia
Ray
Senior Director, Product Marketing
CBRE
Alicia Ray is a highly sought-after leader in the Global Marketing industry. From driving records in business development to delivering exemplary products, her track record extends from AT&T to Twitter, spanning print, radio, and digital platforms.
Recently, joined CBRE as a Sr. Director of Product Marketing where she leads a team of managers who deliver data and tech products to market. Prior to this role, she was the Lead Product Marketer at X (formally Twitter), Sr. Manager of Product Commercialization & Strategy for FreeWheel, a Product Marketing Manager at AT&T, a Web Content Producer for Cox Media, and an adjunct instructor for Long Island University.
10 December 2024 13:00 - 13:30
From traditional to immersive: Revolutionizing product demos for deeper engagement
This session will examine the transformation of product demos from traditional presentations to immersive experiences that captivate audiences. Participants will discover how to create engaging demos that enhance understanding and foster a deeper connection with potential customers.
Key takeaways:
- Insights into the key elements that define an immersive product demo experience
- Strategies for leveraging technology to enhance engagement and interactivity
- Best practices for integrating storytelling techniques to create memorable demos
- Techniques for aligning demo content with audience needs and preferences
- Examples of successful immersive demos that have driven results and increased customer engagement
Useful links
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Useful links