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Ali
Hanyaloglu
VP of Product Marketing
Amplience
Ali has been in product marketing for the last 15 years at leading tech companies including Adobe, Criteo, and Akeneo. Today, he is honored to be a three-time PMA Top 100 Product Marketing Influencer, and leads the product marketing and solutions teams at Amplience, enabling him to share his passion for modern experience technologies and storytelling techniques. Prior to discovering that his career path lay in being a product marketer, Ali was a solutions engineer, business development manager, and field marketer. He has a Masters Degree in Chemical Engineering from University College London…where he was bitten by the tech bug. Although originally from the UK, he now calls Massachusetts home. You will often find him behind a camera and lens or reorganizing his record collection: he firmly believes there is no such thing as having too many of those.
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20 August 2025 15:30 - 16:00
Panel - Persona-driven demos: Maximizing impact across your target audiences
A single, generic product demo rarely resonates with everyone. To truly maximize impact, your product demonstrations must speak directly to the unique needs, challenges, and priorities of each key persona. This panel will bring together experts to discuss the art and science of creating persona-powered demos. We'll explore strategies for deeply understanding your target audiences, identifying their distinct "aha!" moments, and tailoring demo narratives, use cases, and even the features highlighted to address their specific concerns. Learn how to move beyond a one-size-fits-all approach to deliver highly relevant, persuasive demonstrations that accelerate decision-making and drive conversions across all your critical buyer personas. Key learnings: - Identify key buyer personas and their distinct pain points, motivations, and success metrics relevant to your product. - Tailor demo narratives and feature highlights to directly address the specific needs and desired outcomes of each persona. - Develop a scalable framework for creating and delivering persona-specific demos that drive higher engagement and conversion rates.