Generic content creation workflows force product marketers to pick between speed and quality. But what if you could multiply your content impact - with less effort - by using video as your core storytelling engine? In this session, Caroline Clark, CEO of Arcade, explores why video is the most underutilized superpower in a PMM’s toolkit - and how recent advancements in tooling and AI have made high-quality video creation fast, repeatable, and accessible to non-designers. Attendees will learn how to embed a “video-first” mindset across their GTM strategy and scale content for every channel from a single demo session. Whether you’re creating product tutorials, feature launch campaigns, or sales enablement assets, video is the one format that does it all. This talk will show you how to turn video into your team’s most efficient, engaging, and versatile asset. Key Learnings: - Why video is the highest-leverage content format for product marketing, and how to shift your mindset (and strategy) to prioritize it - How modern video tools and AI enhancements remove the traditional barriers to quality video creation - no editing experience required - How to turn one video into 10+ assets for email, social, paid, sales enablement, onboarding, and more - with real examples from top SaaS teams