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Fatima
Khalilova
Product Marketing
Mastercard
Fatima is a tech enthusiast, curious mind, fun traveler, expat by birth and marketing enabler since 2009. She is experienced in multiple marketing areas and business development and has a solid background in identifying trends and opportunities in diverse markets. She thrives on learning and understanding new business landscapes and consumer behaviors, using this knowledge to drive strategic growth and market entry. Fatima's approach combines thorough research with agile execution, enabling fast adaptation and practical innovation. With experience across various global markets and industries, she helps companies scale effectively and navigate growth goals with confidence.
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16 April 2025 12:45 - 13:15
Fireside chat - Persona-driven demos: Maximizing impact across your target audiences
A single, generic product demo rarely resonates with everyone. To truly maximize impact, your product demonstrations must speak directly to the unique needs, challenges, and priorities of each key persona. This panel will bring together experts to discuss the art and science of creating persona-powered demos. We'll explore strategies for deeply understanding your target audiences, identifying their distinct "aha!" moments, and tailoring demo narratives, use cases, and even the features highlighted to address their specific concerns. Learn how to move beyond a one-size-fits-all approach to deliver highly relevant, persuasive demonstrations that accelerate decision-making and drive conversions across all your critical buyer personas. Key learnings: - Identify key buyer personas and their distinct pain points, motivations, and success metrics relevant to your product. - Tailor demo narratives and feature highlights to directly address the specific needs and desired outcomes of each persona. - Develop a scalable framework for creating and delivering persona-specific demos that drive higher engagement and conversion rates.
16 April 2025 09:00 - 10:00
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