Partner with us

Get your ticket

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Fiona
Finn
Exoansion Product Marketing
Jane App
Fiona is a Product Marketing leader who believes the best leaders still stay close enough to the work to challenge how it's done. She's passionate about building high-performing teams, coaching great humans into exceptional PMMs, and helping companies find new ways to grow. Over the past decade, she's helped scale go-to-market functions at Clio, Unbounce, and Jane, including contributing to two companies on their path to unicorn status. Her experience spans positioning, monetization, launches, and category creation—but she's equally energized by rethinking team design and developing future marketing leaders. Lately, you'll find her exploring what AI changes about product marketing, leadership, and the skills worth doubling down on as the craft continues to evolve.
Button
20 August 2025 15:30 - 16:00
Panel - Persona-driven demos: Maximizing impact across your target audiences
A single, generic product demo rarely resonates with everyone. To truly maximize impact, your product demonstrations must speak directly to the unique needs, challenges, and priorities of each key persona. This panel will bring together experts to discuss the art and science of creating persona-powered demos. We'll explore strategies for deeply understanding your target audiences, identifying their distinct "aha!" moments, and tailoring demo narratives, use cases, and even the features highlighted to address their specific concerns. Learn how to move beyond a one-size-fits-all approach to deliver highly relevant, persuasive demonstrations that accelerate decision-making and drive conversions across all your critical buyer personas. Key learnings: - Identify key buyer personas and their distinct pain points, motivations, and success metrics relevant to your product. - Tailor demo narratives and feature highlights to directly address the specific needs and desired outcomes of each persona. - Develop a scalable framework for creating and delivering persona-specific demos that drive higher engagement and conversion rates.