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Fiona
Finn
Director of Product Marketing
Jane App
Fiona is a Product Marketer that’s equally passionate about helping SMB SaaS companies find product-market success and coaching great humans into amazing Product Marketers. With a background of working in high-growth, vertical-specific software in Legal (Clio), Marketing (Unbounce), and now Healthcare (Jane.App), Fiona loves the challenge of differentiating products, brands and user experiences in competitive markets.
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20 August 2025 12:45 - 13:15
Panel - Persona-driven demos: Maximizing impact across your target audiences
A single, generic product demo rarely resonates with everyone. To truly maximize impact, your product demonstrations must speak directly to the unique needs, challenges, and priorities of each key persona. This panel will bring together experts to discuss the art and science of creating persona-powered demos. We'll explore strategies for deeply understanding your target audiences, identifying their distinct "aha!" moments, and tailoring demo narratives, use cases, and even the features highlighted to address their specific concerns. Learn how to move beyond a one-size-fits-all approach to deliver highly relevant, persuasive demonstrations that accelerate decision-making and drive conversions across all your critical buyer personas. Key learnings: - Identify key buyer personas and their distinct pain points, motivations, and success metrics relevant to your product. - Tailor demo narratives and feature highlights to directly address the specific needs and desired outcomes of each persona. - Develop a scalable framework for creating and delivering persona-specific demos that drive higher engagement and conversion rates.