Product demos are often the pivotal moment in the sales cycle, yet many fall short of truly activating sales and driving conversions. This session will dive into the strategies for transforming your product demos from mere feature showcases into powerful sales enablement tools. We'll explore how to equip your sales team with the skills, content, and frameworks needed to deliver truly exceptional demos that resonate deeply with prospects, overcome objections, and accelerate decision-making. Learn how to standardize quality, integrate demo best practices into your sales enablement programs, and empower your sales force to consistently present your product's value in a way that directly translates to closed deals. Key learnings: - Develop a standardized framework for high-quality product demos that sales teams can consistently leverage. - Integrate demo best practices into sales enablement programs to enhance sales team skills and confidence. - Measure the direct impact of exceptional demos on sales velocity and conversion rates to prove their value.