Join us for a dynamic session where we explore effective strategies for repurposing product demo footage to maximize its value and reach. Attendees will learn how to tailor content for different audiences and stages of the customer journey, ensuring that every clip resonates and engages. Key session takeaways: - Discover how to select and customize specific segments of your demo for various customer profiles. - Learn techniques for adapting demo footage for different stages of the customer journey to enhance engagement. - Explore the most effective channels for distributing repurposed demo content and the rationale behind each choice. - Gain insights into creating engaging snippets that can be used across multiple marketing platforms. - Understand best practices for maintaining brand consistency while customizing content for diverse audiences.