Lucy Sonter is a Senior Product Marketing Manager, specialising in creating best-in-class go-to-market strategies for LinkedIn APAC. She focuses on driving adoption and building customer advocacy by connecting product value with real-world impact. Lucy works cross-functionally with global and local stakeholders to shape positioning, ensure messaging resonates with APAC’s diverse markets, influence product development, and amplify customer success to inspire and educate marketers across the region. Her work bridges strategy and storytelling to ensure customers not only understand LinkedIn’s products but also use them with confidence to deliver business value.