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Michele
Nieberding
Director, Product Marketing
MetaRouter
With over 12+ years of working in B2B tech, Michele started as a top-performing sales rep, but quickly found her “home” in product marketing. Recognized for her ability to blend strategic thinking with creative flair, Michele has been a driving force behind numerous successful GTM initiatives, product launches, and market-expanding campaigns for tech companies spanning from 8,000 employees to most recently a tech startup of 30. When she's not immersed in product marketing, you'll often find her golfing or exploring the great outdoors with her rescue dog, Remy.
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20 August 2025 15:30 - 16:00
Panel - Persona-driven demos: Maximizing impact across your target audiences
A single, generic product demo rarely resonates with everyone. To truly maximize impact, your product demonstrations must speak directly to the unique needs, challenges, and priorities of each key persona. This panel will bring together experts to discuss the art and science of creating persona-powered demos. We'll explore strategies for deeply understanding your target audiences, identifying their distinct "aha!" moments, and tailoring demo narratives, use cases, and even the features highlighted to address their specific concerns. Learn how to move beyond a one-size-fits-all approach to deliver highly relevant, persuasive demonstrations that accelerate decision-making and drive conversions across all your critical buyer personas. Key learnings: - Identify key buyer personas and their distinct pain points, motivations, and success metrics relevant to your product. - Tailor demo narratives and feature highlights to directly address the specific needs and desired outcomes of each persona. - Develop a scalable framework for creating and delivering persona-specific demos that drive higher engagement and conversion rates.