A truly impactful product demo isn't just a walkthrough of features; it's a compelling narrative that resonates with your audience and drives action. This session will guide you through the fundamental process of building a product demo from the ground up, focusing on the critical initial decisions that shape its success. We'll cover how to define your demo's core objective, identify your target audience's pain points, select the most impactful features to showcase, and structure a story arc that leads to a clear "aha!" moment. Attendees will leave with a practical framework for conceiving and developing demos that are not only informative but truly captivating and conversion-focused. Key learnings: - Define your demo's singular objective and target audience to ensure razor-sharp focus from the outset. - Select the most impactful product features that directly address audience pain points and support your demo's core narrative. - Craft a compelling story arc that guides viewers from problem recognition to solution discovery and ultimate value realization.