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Savi
Chakraborty
Principal Product Marketing Manager
Twilio
Savi has worked in organizations such as Meta (formerly Facebook) and Coursera, as well as fast-paced, high-growth startups such as Hootsuite and Visier. As a product marketer, she is an astute storyteller - spearheading the launch of multiple acquisition products and new products with an integrated, end-to-end go-to-market strategy. Savi's unique approach to product marketing includes being a marketer who owns all the channels to launch and grow a product at a strategic and tactical level. From messaging frameworks to running campaigns to creating performance reports, she ensures a product launch is back with a solid growth plan. When not at work, she's reading, researching, and learning about the history of food across global cultures. Having lived in 5 countries and traveled to more than 25, she loves the outdoors. A self-taught cook who loves to experiment with various cuisines, she prides herself on immense knowledge about spices from all over the world. Savi lives in Toronto with her husband, toddler daughter, and a 7-year-old Golden retriever.
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16 April 2025 11:15 - 11:45
The intelligent demo: Enhancing product value with AI-powered experiences
Generic product demonstrations often fail to capture attention or effectively convey deep product value. This session explores how integrating Artificial Intelligence can transform your demos into intelligent, dynamic experiences that truly resonate with prospects and enhance perceived product value. We'll delve into practical applications of AI, such as personalized demo flows based on real-time audience interaction, automated insights discovery, and adaptive content delivery. Attendees will learn how to leverage AI to create more engaging, relevant, and persuasive demonstrations that go beyond static presentations to deliver impactful, data-driven narratives and drive higher conversion rates. Key learnings: - Discover practical applications of AI to personalize demo content and adapt presentations in real-time. - Leverage AI for automated insights discovery to highlight the most relevant product value propositions. - Design dynamic demo experiences that enhance engagement and significantly improve conversion rates.