Partner with us

Get your ticket

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Savi
Chakraborty
Principal Product Marketing Manager
Twilio
Savi has worked in organizations such as Meta (formerly Facebook) and Coursera, as well as fast-paced, high-growth startups such as Hootsuite and Visier. As a product marketer, she is an astute storyteller - spearheading the launch of multiple acquisition products and new products with an integrated, end-to-end go-to-market strategy. Savi's unique approach to product marketing includes being a marketer who owns all the channels to launch and grow a product at a strategic and tactical level. From messaging frameworks to running campaigns to creating performance reports, she ensures a product launch is back with a solid growth plan. When not at work, she's reading, researching, and learning about the history of food across global cultures. Having lived in 5 countries and traveled to more than 25, she loves the outdoors. A self-taught cook who loves to experiment with various cuisines, she prides herself on immense knowledge about spices from all over the world. Savi lives in Toronto with her husband, toddler daughter, and a 7-year-old Golden retriever.
Button
20 August 2025 16:15 - 16:45
From Features to Stories: The Evolution of Product Demos into Story-Driven Solution Experiences
This session is for experienced product marketers ready to transform their product demonstrations from a tactical checklist into a strategic sales asset. We'll move beyond the basics of feature-and-function and dissect the art of crafting a compelling, problem-centric narrative. You'll learn how to architect a demo that doesn't just show what the product does, but deeply connects its capabilities to the specific business outcomes your target audience craves. We'll explore techniques for integrating customer insights and competitive positioning directly into your demo, turning it into a powerful tool for overcoming objections and accelerating the buyer's journey. By the end of this session, you will have three actionable takeaways to immediately implement: - Develop a "Demo Narrative Canvas" - Translate "What" into "Why" - Build a "Competitive Moment" into Every Demo