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Tejaswini
Kumar
Product Marketing Lead
Walmart
Tejaswini is a product marketer with 7+ years of experience launching and scaling products across enterprise platforms, consumer tech, AI tools, and creator monetization. She's led go-to-market strategy, messaging, positioning, and adoption programs for 16+ launches spanning B2B and B2C, driving growth across industries like Supply Chain, Travel, F&B, Social, and the Creator Economy. She's currently launching Walmart’s next-gen warehouse management system deployed across 46 U.S. grocery distribution centers, impacting 250K+ associates. Behind every smooth launch is someone managing Jira boards, capacity charts, and surprise change requests with a little help from Jira, Power Automate, Excel and Tableau (her favorite sidekicks).
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16 April 2025 12:45 - 13:15
Fireside chat - Persona-driven demos: Maximizing impact across your target audiences
A single, generic product demo rarely resonates with everyone. To truly maximize impact, your product demonstrations must speak directly to the unique needs, challenges, and priorities of each key persona. This panel will bring together experts to discuss the art and science of creating persona-powered demos. We'll explore strategies for deeply understanding your target audiences, identifying their distinct "aha!" moments, and tailoring demo narratives, use cases, and even the features highlighted to address their specific concerns. Learn how to move beyond a one-size-fits-all approach to deliver highly relevant, persuasive demonstrations that accelerate decision-making and drive conversions across all your critical buyer personas. Key learnings: - Identify key buyer personas and their distinct pain points, motivations, and success metrics relevant to your product. - Tailor demo narratives and feature highlights to directly address the specific needs and desired outcomes of each persona. - Develop a scalable framework for creating and delivering persona-specific demos that drive higher engagement and conversion rates.