Edon is a high-impact product marketer and global brand strategist, specialising in content strategy, community engagement, and strategic partnerships. His experience spans community, marketing, and operations as an early hire at both Uber and Waze, and extensive international experience. He is a full-stack marketer and avid storyteller, who enjoys diving deep on executional tactics across multiple channels (email, web, social, offline) in order to drive user acquisition, growth, retention, and brand awareness. In Edon's 3 years at Uber, he built and launched the company's global social support operations on Twitter and Facebook, developed and executed communications strategy for large-scale marketing campaigns in three markets (NYC, NJ, CT), helped kittens find a home (uberKITTENS), measured and reported on the company's impact on public transit and its growth in new markets, and spearheaded Uber NYC's now annual involvement in New York Pride. Most recently, as a Growth and Retention Marketing Manager in London, he grew Uber’s market share in 20 cities across the United Kingdom and Ireland.