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Katie
Wasilenko Miller
Developer Relations Leader & Creator of Developer Relations: Masters Certified
Product Marketing Alliance
Katie Wasilenko Miller is a Developer Marketing Leader who has honed her skills in roles at Slack, Asana, and Google and is now dedicated to sharing her experience with the developer relations and marketing community. She is a founding steering committee member for the Developer Relations Foundation, part of the Linux Foundation and has recently collaborated with Developer Marketing Alliance to write the playbook certification on how to build successful developer relations programs. Katie is an experienced program lead focused on driving awareness of, excitement for, and adoption of products through targeted, scalable programs, engaging events and relevant, solution ­oriented stories.
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19 November 2025 13:45 - 14:15
Why leveraging Open Source is mission critical for your DevRel strategy
In today's developer ecosystem, an open-source strategy isn't just a nice-to-have; it's a fundamental pillar of modern developer relations. This session will explore why leveraging open-source is critical for your DevRel team to build authentic community, drive adoption, and foster trust. We'll dive into the tangible benefits of contributing to, building on, and engaging with open-source projects. Learn how to identify relevant open-source communities, contribute in meaningful ways, and use these collaborations to build a more credible, engaged, and loyal developer following. This talk will demonstrate that a thoughtful open-source strategy is one of the most powerful and sustainable ways to scale your DevRel efforts. Key learnings: - Understand the strategic value of open-source as a tool for building genuine trust and credibility within developer communities. - Identify and engage with relevant open-source projects to amplify your DevRel reach and influence. - Craft a sustainable open-source contribution plan that drives product adoption and fosters long-term community loyalty.