If enablement metrics still start and end with views, downloads, and crossed fingers, it’s no wonder PMMs struggle to prove impact where it actually matters: in live deals. This discussion breaks down how to build enablement metrics that reflect how sellers win, how buyers decide, and how Product Marketing truly supports revenue. You’ll learn how to ground measurement in your “why we win” story, track adoption and confidence in real sales conversations, and connect enablement signals back to product activity, deal movement, and growth outcomes without turning PMMs into quota owners. Key takeaways: - How to anchor enablement metrics in product differentiation, competitive context, and real deal friction before measuring assets or tools - What to track beyond views and downloads to understand adoption and impact in demos, evaluations, and competitive conversations - How to use qualitative field feedback as a first-class input alongside quantitative metrics - How to align enablement measurement with product performance, velocity, win rates, and market adoption