Jennifer DeRover is a trailblazing brand and marketing executive with over 20 years of experience in strategic marketing and consulting for esteemed brands like The Home Depot, The Coca-Cola Company, Synchrony and numerous others. As Vice President of Enterprise Product Marketing, Jennifer established Synchrony's first Product Marketing team and continues to lead a team of senior product marketing managers who craft and execute successful market strategies for financial products, including Synchrony Pay Later, their new buy now, pay later solution. Her expertise in brand strategy, customer experience (CX), and integrated marketing is enhanced by her advanced certifications in Design Thinking and Product Innovation from MIT Sloan and Stanford University, enabling her to develop solutions that significantly improve customer engagement and foster enduring brand loyalty. Her transformative influence and value were recognized when she received the prestigious Synchrony CEO Award in 2023, underscoring her critical role as a dynamic leader in marketing excellence.