Guesswork in sales enablement is costing PMMs credibility, time, and revenue, and in an AI-driven world, there’s no excuse to keep flying blind. Join Kirti as she breaks down how PMMs can use AI-powered insights across sales tools to clearly see what enablement is working, what’s being used, and where deals actually get stuck. You’ll learn how to turn real field signals from CRMs, revenue intelligence platforms, enablement tools, and LMSs into fast, confident decisions about what to build, fix, or retire to directly support seller success and pipeline movement. Key takeaways: - How to replace enablement assumptions with AI-driven signals that show real seller behavior and deal impact - Which metrics and insights PMMs should prioritize to identify what’s helping sellers close and what’s slowing deals down - How to focus enablement effort on high-impact moments in the buyer journey instead of producing more unused assets - A practical framework for continuously refining sales enablement using AI insights without adding complexity for sellers