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Rinita
Datta
Director, Product Marketing
Splunk (a Cisco company)
Rinita Datta is Director of Product Marketing at Splunk (a Cisco company), where she drives product-led growth, developer marketing and community engagement. With a background spanning financial services and technology industries, she has led product strategy, engineered full-stack solutions, built teams, and launched novel programs that enhance customer experiences. She holds an MBA from the University of Texas at Austin and a Bachelor’s in Electronics Engineering from VNIT, India. Outside work, she’s a rescue dog mom to an adorable Jindo named Chilli, loves mentoring budding marketers and is a huge Marvel nerd.
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18 February 2026 14:30 - 15:00
Enablement that prevents churn: Delivering the right guidance at the right moment
Customer success enablement often fails when it prioritizes content creation over delivering the right guidance at the right moment. Join Rinita as she explores how lifecycle-based, signal-driven enablement drives customer outcomes and long-term growth. Key takeaways: - How to design customer success enablement around lifecycle moments - Why prescriptive guidance outperforms optional content libraries - Using customer signals and risk indicators to trigger timely enablement - Embedding enablement across product, services, sales, and partner touchpoints