Do you ever feel like you are speaking fluent customer, while sales is speaking “quick one-pager” and somehow you both leave the conversation meaning totally different things? Most PMMs have lived this moment, and Sara has the battle scars to prove it. In this session, she will show how to hear what reps are really asking for, and translate it into enablement that solves the real deal-blocker. Using a simple translation framework and real examples (like the “we need a newsletter” ask that is actually an opt-in vs opt-out problem), you will learn how to turn sales input into enablement that gets used and improves outcomes. Key takeaways: - Spot when a sales ask is a proposed solution, and quickly get to the underlying problem - Use a tight set of diagnostic questions to translate feedback into the right asset, message, or motion - Prioritize enablement based on customer impact and deal progression, not volume of inbound requests - Build deliverables that earn adoption in the field, with clear measures of usage and impact