It’s a tale as old as time. Sales asks for a new deck, a battlecard, a one-pager, a talk track, and PMMs deliver again, because of course we do. And yet the problem remains, thriving, somehow, on a steady diet of requests. In this keynote, Sara breaks down how to end the cycle of being the enablement vending machine and explores why sales requests are often symptoms, not solutions. This is the playbook for turning noisy requests into clear priorities and enablement that actually helps deals move. Key takeaways: - How to quickly spot when a Sales request is a proposed solution and uncover the real deal blocker underneath - A tight set of diagnostic questions to move from “build a thing” to “solve the problem” in real time - How to prioritize enablement by deal impact and customer friction (not request volume or loudest voice) - How to deliver enablement that earns adoption and proves impact with simple usage and outcome signals