Think about the last presentation you attended: beautiful slides, confident delivery, maybe even an hour long. Now ask yourself: how much of it can you actually recall today? Presenting is a skill, but memory is driven by emotion, story, and relevance. In their free time, people don’t pass their time with slide decks. They watch films, binge TV series, and listen to interviews and talk shows. Why read through bullet points when you can tell stories? Why train when you can 'EnterTrain'? Join Raisa and Tjeerd as they dive into how PMMs can drive true adoption of sales materials by designing experiences rooted in storytelling, creativity, and simplicity. Key takeaways - Build content sellers actually choose to use because it helps them win and design sessions that feel less like training and more like purposeful entertainment. - Get sales teams to show up and lean in with interactive, memorable, genuinely fun enablement. - Collect honest, unfiltered seller feedback (and use it) to continuously improve assets and sessions. - Start with the end in mind: anchor every asset and enablement moment to the real-world outcomes you want sales to achieve.