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Wendy
Werblin
Director, Product Marketing
ScriptPro
Wendy Werblin is a B2B healthcare product leader and strategic systems thinker with a passion for solving customer problems with empathy. She is an expert in product discovery, go-to-market strategy, and product growth innovation with a 20+ year track record for understanding user needs and creating unique solutions that impact outcomes and drive top business metrics. She champions a spirit of collaboration across functions to drive priorities and optimize for speed to market. Her product superpower is in strategy and vision creation, clearly defining high-impact roadmaps, and collaborating to execute go-to-market action plans that drive growth. Currently, Wendy is serving as the Director of Product Marketing at ScriptPro, a leading provider of pharmacy automation solutions, where she oversees product strategy, market and competitive analysis, business development and product marketing fundamentals. Prior to ScriptPro Wendy held product leadership roles at several startups and enterprise organizations including Clarius Mobile Health, MCG, Impinj and Philips. Wendy holds a BS from Cornell University and an MBA from the Fuqua School of Business at Duke University.
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18 February 2026 13:30 - 14:15
Panel | Rep buy-in decoded: What actually drives enablement adoption
According to HubSpot, only 52 percent of sales professionals use sales enablement content, which means nearly half of what PMMs create never shows up in real customer conversations. This panel will explore why enablement adoption breaks down in the field and what actually influences reps to trust, use, and rely on enablement content in live deals. Join us for a deep dive into the behaviors, incentives, and enablement approaches that consistently drive rep buy-in rather than passive distribution. Key takeaways - What truly drives rep adoption and what PMMs often overestimate or overlook - How to design enablement that aligns with rep workflow, pressure, and deal reality - Practical ways to earn rep trust before asking for behavior change - How to reinforce enablement so it becomes habit, not optional reading