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Zack
Wenthe
Director, Product Marketing & Customer Data Evangelist
Tealium
Zack has worn a lot of hats in his career and tried a lot of things, but the one thing that has tied his career together is storytelling. More importantly, storytelling that drives revenue. As an evangelist, he uses the power of storytelling daily to create content, videos, webinars, presentations, speaking engagements, and more. His passion is to simplify and share complex ideas and inspiration that he has picked up from his 20 years in marketing, sales, product marketing, and technology.
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18 February 2026 12:45 - 13:15
From win-loss to war stories: Turning competitive intel into sales plays
Competitive deals are won or lost long before a rep opens a battlecard, and PMMs are uniquely positioned to turn scattered competitive intel into a decisive advantage. Join us as we walk through how to systematically collect, interpret, and operationalize competitive insights so sales teams are equipped with clear guidance in the moments that matter most. Key takeaways: - How to translate win-loss data into concrete competitive sales plays tied to deal stages - A practical framework for turning competitive insights into talk tracks, traps, and proof points - What to include (and exclude) so competitive enablement is actionable, not overwhelming - How PMMs can reinforce and evolve competitive plays to keep them relevant and trusted