When “sales plays” live as PDFs instead of actions, PMMs lose credibility, sellers lose momentum, and pipeline pays the price. This session breaks down how PMMs can design, launch, and scale seller-ready motions that turn strategy into execution and actually get run in the field. Join Zack & learn how to identify the right moments to act, translate messaging into clear rep actions, and launch plays in a way that drives adoption, reinforces behavior, and proves impact beyond enablement activity. Key takeaways: - How to spot high-impact opportunities and triggers that are worth turning into a sales motion - The core components every seller-ready play needs to drive consistent execution - How to launch and reinforce plays so reps run them without extra training or friction - What to measure to prove pipeline impact and iterate quickly without creating chaos