Session taken from - Product Marketing Summit Denver Every product marketer knows the frustration: you’re doing high-impact work, but it doesn’t always translate into the evidence executives care about. In this candid conversation with senior leaders, we’ll unpack what really resonates in the boardroom—and what falls flat. Hear directly from executives on how they evaluate PMM success, what metrics and narratives actually influence strategic decisions, and how to translate complex work into the proof points they need to confidently invest in your team. We’ll also explore the common reporting habits, vanity metrics, and storytelling pitfalls that erode credibility. You’ll walk away with a clearer picture of how to frame impact, communicate risk and opportunity, and position product marketing as an indispensable driver of growth and long-term value. Key takeaways: - The specific metrics and evidence executives trust most - How to present PMM work in a way that influences decisions - What the C-suite considers noise—and how to avoid it - How to align PMM insights with business priorities - How to build ongoing executive confidence in your function