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Hesham

Hamdy

Marketing & Digital Transformation Leader

Hesham Hamdy brings over two decades of leadership in pharmaceutical marketing and digital transformation, covering the Middle East, Africa, Europe, Asia, and the U.S. Recognized internationally, he is the Platinum Winner of the AVA Digital Awards 2025 for Best Digital Strategy & Execution and a finalist at the Eye for Pharma Awards. As a global keynote speaker and panelist, Hesham has shared the stage at major events including PMI Keystone Chapter (Pennsylvania, USA), PMI Western Lake Erie Chapter (Ohio, USA), PMI Poland Chapter Community Meeting, Seamless Middle East (UAE), Product Marketing Summit (UAE), Pharma Promotion Congress (Egypt), and TerraBiz (Pakistan). Hesham had been a guest in many business podcasts across the Middle East and Africa. His expertise spans AI adoption, cultural strategy adaptation, and omnichannel engagement, making him a sought-after voice on the future of marketing and transformation.

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09 December 2025 14:15 - 14:45

Navigating cultural nuances: Adapting global strategies for local audiences

This presentation explores how cultural intelligence can transform global marketing strategies into locally resonant campaigns. Drawing on established frameworks, it demonstrates how consumer behavior, persuasion logic, and communication preferences vary across cultures. Real-world examples, from many global brands, illustrate how cultural missteps can derail a brand, while tailored localization strategies can drive engagement and loyalty. The session introduces a 7-step localization playbook combining symbolic messaging, digital adaptation, and AI personalization. It equips marketers with practical tools to decode cultural signals and build meaningful brand relevance. In an increasingly connected world, success depends not just on reaching new markets, but understanding them.