Katie
Carroll
Director of Product Marketing
Empyrean
Katie Carroll is a marketing leader with over 15 years of experience in the technology sector. Specializing in product marketing, sales enablement, and content creation, Katie is a passionate pioneer, often referred to as a “founding PMM” for her role in creating and shaping the product marketing function within various organizations.
As an advocate for HealthTech and Benefits, Katie leverages her consumer-focused background to bring a unique perspective to redefine how people choose and use the best benefits available to them. Her collaborative efforts with the Product Strategy and Engineering teams are pivotal in developing market-facing messaging that highlights the value of Empyrean's offerings.
25 September 2024 12:00 - 12:45
AI-powered product marketing: Tools, tactics, and ethics
Unlock the potential of AI in product marketing as you explore various tools, tactics, and ethical considerations in this session.
Join this session and delve into the realm of the possibilities of AI-powered product marketing, examining how artificial intelligence can be harnessed to streamline processes, enhance messaging, and elevate your organization. Session objectives include:
• Explore the role of AI in accelerating product marketing processes and initiatives
• Understand how AI can assist in crafting compelling positioning and messaging
• Identify AI tools and technologies that facilitate faster and more efficient marketing execution
• Discuss the ethical considerations and principles associated with AI adoption in product marketing
• Gain insights into how AI can augment human creativity and enhance the effectiveness of marketing efforts
Useful links
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Useful links