Product marketers are expected to help shape products. But that's a tall order for a role that straddles marketing and tech (but isn't fully either). Maybe something's missing? In this session, Laurence will share a paradigm shift that he experienced along his journey to PMM. You'll be challenged to reconsider your perception of PMM superpowers, what PMM adds to the product lifecycle, how influence can be unlocked, and why that's great for customers, your business, and for you as a product marketer.