Take your product marketing from standard to stellar with ideal customer profiles (ICPs). Explore the strategic advantage of focusing on a well-developed ICP and derive unique value from different components of your target market (TAM, buyer persona, and ICP). Walk away from this session with actionable insights to strengthen your approach to attracting and retaining customers. By the end of this presentation, you will know how to: • Pinpoint and target ICPs • Build stronger relationships with your most valuable customers • Unlock greater efficiencies and lifetime value • Tailor your marketing to drive sustainable growth