Session taken from - Product Marketing Summit Washington D.C. You'll walk away with: 🦸 A four-part toolkit, narrative, alignment, boundaries and receipts, for defining what PMM actually owns and where it should just lend influence 🔥 A reframe on firefighting: why constantly saving the day is quietly making your impact invisible, and what to do instead 📊 A way to prove impact with outcomes, not output, so you stop explaining what PMM does and start demonstrating it Product marketers are the Clark Kents of the org. They spot the problems first, get pulled in too late, and are asked to "just make it pretty." But the glow up was never about becoming someone new, it's about stepping into the power PMM already has. This session breaks down how to stop being helpful and start being heroic: owning the right things, aligning the business around one story, and showing your work in a way execs actually notice. A couple of honest notes: I tightened some filler and audience crosstalk from the transcript, and condensed the Q&A into the main themes rather than quoting it directly, so treat this as a faithful summary rather than a verbatim transcription. Happy to adjust tone, length, or pull a different angle out if this doesn't land.