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Theresa
Gschwandtner
Head of Product Marketing
Qonto
Theresa is currently building a product marketing team focused on leveraging customer insights to influence the product roadmap of the Next40, French unicorn Qonto. With customer centricity as a focus throughout her career, her previous roles at LinkedIn and WeWork encompassed building expertise across the entire business ranging from analytics, branding, and marketing to sales and eventually product and strategy. Theresa is passionate about immersing herself in new cultures and being outside her comfort zone, having lived in London, Boston, Dublin, New York, and now Paris.
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25 September 2024 09:00 - 09:45
Unveiling the art of strategic product narratives to take your business to the next level
Have you ever thought about how a different approach to storytelling could drastically change your organization? This session will explore how you can bundle stories around important customer timelines without having concrete features yet. You will be given insights into the insane impact storytelling can have when it comes to the alignment of all teams and even influencing the product roadmap.

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