Partner with us

Get your ticket

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Bianca

Galan

Lead Product Marketing Manager, PLG

Certiverse

Bianca Galan is an award-winning product marketer and PMA Top 100 (2025) recognized for her work at the intersection of AI and product-led growth. She currently leads Product Marketing and PLG at Certiverse, where she is building the growth engine from the ground up - owning positioning, activation strategy, and the systems that connect product usage to revenue. With a background spanning market research, growth marketing, and global SaaS, Bianca brings a full-stack approach to product marketing. She has helped companies refine positioning, accelerate time-to-value, and drive adoption across international markets. A passionate advocate for practical AI in PMM, Bianca is also the co-founder of A/B Anonymous: PMM Therapy Hour, a global community focused on candid, tactical conversations around the future of product marketing. She’s known for turning complex workflows - like competitive intelligence and GTM execution - into scalable, system-driven processes that teams can actually use.

Button

23 April 2026 14:00 - 14:30

From competitive intel to release notes: Building AI-Powered GTM systems as a PMM

AI is changing how product marketers work—but most use cases still stop at content generation. The real opportunity? Building repeatable systems that scale GTM execution. In this session, Bianca and Amit move beyond theory to show how PMMs can operationalize AI across the full GTM workflow—from strategic input to executional output. You’ll see how AI agents can be used to track and synthesize real-time competitive intelligence, and how those insights can feed directly into scalable GTM assets like release communications. Through live examples, including a “vibe-coded” release notes workflow and a dynamic competitive intelligence dashboard, this session demonstrates how PMMs can shift from reactive content creators to proactive system builders. Walk away with practical frameworks and inspiration to start building your own AI-powered GTM engine.