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Jennifer
Mendez
Director of Product Marketing & GTM, Integrated & Platforms
Global Payments Inc.
Jennifer is Director of Product Marketing & GTM for Integrated & Platforms at Global Payments Inc., where she drives adoption of value-added services across the platforms economy. A revenue-focused product marketing leader, Jen has built and scaled GTM strategy across fintech and SaaS organizations including Worldpay, Flywire, and Maxio. Recognized as a top 3% company performer and one of only a handful of non-sales leaders honored in Worldpay’s President’s Club, Jen is known for leading high-impact cross-functional initiatives that translate positioning into measurable revenue growth. She’s passionate about elevating product marketing as a strategic, revenue-driving function and building alignment across product, sales, and marketing to move markets — not just launch products.
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23 April 2026 12:15 - 12:45
Designing the revenue-aligned launch: From plan to predictability
Launches shouldn’t feel chaotic. They should feel engineered. This session bridges strategy and execution with frameworks that align launches directly to revenue outcomes. You’ll gain: - A revenue-aligned launch planning framework - How to integrate sales enablement early (not at the end) - Visibility models for forecasting and performance tracking - How to build executive-ready launch reporting - Where AI can accelerate planning, content, and enablement