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Jessica

Kao

Director, B2B GTM Transformation Advisor

Adobe

Jessica Kao (she/her) is a B2B GTM Transformation Advisor at Adobe and an award-winning marketing operations and martech thought leader known for translating “geek speak” into clear, executive-ready strategy. With a career spanning high-growth B2B organizations and global enterprise teams, she partners with CMOs and revenue leaders to modernize GTM engines, optimize marketing technology stacks, and drive measurable pipeline impact. Jessica is an Adobe Ambassador Experience Makers Award winner, a 7x Marketo Champion, and has been recognized as Marketo User Group Leader of the Year and Marketo Champion of the Year. A frequent keynote and conference speaker—including Adobe Summit (keynote + 8x speaker), Mopsapalooza, SaaStr, and Ops Stars—she’s known for bringing practical frameworks, authenticity, and sharp operational insights to the stage. She holds a PhD from Stanford University and brings a rare blend of analytical rigor and GTM leadership to every conversation.

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23 April 2026 15:45 - 16:15

Fireside chat - Who owns the GTM strategy? And where does PMM actually lead?

In theory, GTM is shared. In reality, ownership is often fragmented — or quietly contested. Product believes strategy starts with roadmap. Sales believes it starts with revenue targets. Marketing believes it starts with market insight. So where does GTM truly originate? And where should Product Marketing lead — not support? This candid conversation brings two executive perspectives into the room to unpack how GTM strategy is defined, who makes the critical decisions, and what separates PMMs who execute from PMMs who influence. You’ll walk away with: - A clear view of how GTM ownership works inside high-performing orgs - Where PMM should assert leadership (and where it shouldn’t) - How decision rights actually get defined across Product, Sales, and Marketing - What earns PMM a strategic seat at the table - Signals that GTM ownership is misaligned — and how to fix it This isn’t about collaboration theory. It’s about power, influence, and clarity.