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Jessica
Kao
Director, B2B GTM Transformation Advisor
Adobe
Jessica Kao (she/her) is a B2B GTM Transformation Advisor at Adobe and an award-winning marketing operations and martech thought leader known for translating “geek speak” into clear, executive-ready strategy. With a career spanning high-growth B2B organizations and global enterprise teams, she partners with CMOs and revenue leaders to modernize GTM engines, optimize marketing technology stacks, and drive measurable pipeline impact. Jessica is an Adobe Ambassador Experience Makers Award winner, a 7x Marketo Champion, and has been recognized as Marketo User Group Leader of the Year and Marketo Champion of the Year. A frequent keynote and conference speaker—including Adobe Summit (keynote + 8x speaker), Mopsapalooza, SaaStr, and Ops Stars—she’s known for bringing practical frameworks, authenticity, and sharp operational insights to the stage. She holds a PhD from Stanford University and brings a rare blend of analytical rigor and GTM leadership to every conversation.
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23 April 2026 09:45 - 10:30
Panel - From operator to orchestrator: Redefining the modern GTM leader
The PMM role is evolving fast. Today’s leaders don’t just ship launches - they orchestrate cross-functional momentum. This conversation explores how to move from “launch support” to strategic GTM ownership. Discussion themes: - Breaking silos between product, sales, and marketing - Driving accountability without becoming the “service desk” - Real alignment failures — and how they were fixed - Establishing PMM as a strategic growth partner - Leading up, down, and sideways