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Jonathan

Pipek

Go-to-Market Expert & Founder, Blue Manta

Jonathan has spent more than a decade developing and executing winning GTM strategies for B2B SaaS startups. His expertise lies in go-to-market strategies, storytelling, positioning and messaging, product launches, cross-functional leadership, team building, packaging and pricing, and voice of customer.

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23 April 2026 09:45 - 10:30

Panel - From operator to orchestrator: Redefining the modern GTM leader

The PMM role is evolving fast. Today’s leaders don’t just ship launches - they orchestrate cross-functional momentum. This conversation explores how to move from “launch support” to strategic GTM ownership. Discussion themes: - Breaking silos between product, sales, and marketing - Driving accountability without becoming the “service desk” - Real alignment failures — and how they were fixed - Establishing PMM as a strategic growth partner - Leading up, down, and sideways