Mandy Goodwin, CCXP, SP is a Senior Sales Enablement Relationship Manager at The Standard, where she leads strategic enablement initiatives that strengthen client relationships and drive revenue performance. With over a decade at the organization, Mandy has held roles spanning customer experience, account management, and sales enablement — giving her a uniquely holistic view of how strategy translates into frontline execution. Mandy specializes in building scalable enablement programs, aligning cross-functional teams, and designing launch frameworks that empower sales to deliver consistent, high-impact customer experiences. She is certified in Go-to-Market and Product Launch strategy through GTM Alliance and brings a sharp focus on positioning, storytelling, and execution to every initiative she leads. Passionate about continuous learning and elevating the role of enablement in modern GTM, Mandy combines strategic thinking with practical application to help organizations drive alignment, adoption, and long-term growth.