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Michal

Lasman

Head of PMM & GTM, PMA Ambassador

Product Marketing Alliance

Michal Lasman is a Global Marketing Leader, Product Marketing expert, and certified Executive Coach, currently serving as Head of Product Marketing & Go-To-Market at Ninox Software in Berlin. With over 10 years of experience in B2B growth, product marketing, and revenue strategy, Michal specializes in building trust-led go-to-market strategies that connect product, people, and purpose. Recognized as a Top 100 Product Marketing Influencer in 2025, Michal is known for combining strategic clarity with deep empathy. She has led community growth from 10 to 200+ active members as Berlin Chapter Lead for Product Marketing Alliance and is a frequent speaker and workshop facilitator across the global PMM ecosystem. Beyond driving product narratives and GTM excellence, Michal is passionate about leadership development. As a certified career and leadership coach and ICF member, she supports individuals and teams in growing with resilience, impact, and customer-centered thinking. Her work sits at the intersection of community, leadership, and product—helping B2B organizations grow not just through strategy, but through trust.

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23 April 2026 09:00 - 09:30

The trust gap: Why GTM execution fails and how great leaders fix it

GTM strategies rarely fail because of poor planning. They fail in the gaps between teams - when positioning gets diluted, sales disengages, product shifts direction, or ownership becomes unclear. At the center of these breakdowns is one overlooked factor: trust. In this keynote, we’ll explore why trust isn’t a soft skill - it’s a strategic accelerator for execution. In complex GTM environments, speed, alignment, and revenue impact depend on how confidently teams move together. You’ll walk away with: - A clear understanding of where trust breaks down across product, marketing, and sales - Insight into how low trust slows launches, weakens positioning, and impacts revenue - Practical ways PMMs can build credibility and influence without formal authority - A framework for strengthening alignment through trust-led leadership Because in modern GTM, trust isn’t culture work, it’s execution leverage.